Privacy Policy US
Privacy Policy
At Yumi, we are committed to protecting your privacy and handling your personal information with care and transparency.
This Privacy Policy explains what information we collect, how we use it, and your rights in relation to your personal data.
What Information Do We Collect and Why?
When you shop with us, create an account, or contact us, we may collect personal information including your name, postal address, email address, phone number and other contact details.
We use this information to:
- recognise you as a registered customer
- process and deliver your orders
- provide customer service and support
- communicate with you about your order
- improve your shopping experience with us
We keep a record of your purchases to help us better understand how you shop with us. This allows us to improve our service, provide more relevant offers and assist more efficiently with any issues relating to your orders.
We may also keep a record of any correspondence you send to us, including emails and customer service enquiries, so that we can manage questions, concerns and ongoing support effectively.
If you create an account with us, you may be automatically enrolled in our rewards programme. From time to time, we may send you service-related emails about your rewards account and the points you have collected. Customers who do not actively use their rewards points may remain passive members of the programme.
We do not store your credit or debit card details. Payment information is processed securely by third-party payment providers, including Stripe, PayPal and Amazon Pay. If we process a refund, we may need to share limited order information with the relevant payment provider for that purpose.
Text Marketing and Notifications
If applicable, when you enter your phone number at checkout, begin a purchase, or otherwise opt in to SMS communications, you agree that we may send you text notifications relating to your order, including abandoned cart reminders, and marketing offers.
Text marketing messages will not exceed 4 per month. You can unsubscribe from text messages at any time by replying STOP. Message and data rates may apply.
How Do We Use Your Personal Details?
The information we collect through our website or through correspondence with you is used to operate and improve the service we offer.
We may use your personal information to:
- process your orders and send order confirmations
- contact you by email, phone or post if we need further information about your order
- provide you with information about our products, sales and special offers, where you have chosen to receive marketing communications
- analyse customer shopping habits and preferences for internal research and service improvement
- detect and prevent fraud and process payments securely
- provide customer service and handle product or order-related issues
We may share your information with carefully selected service providers and agents who help us operate our business, such as payment processors, fraud prevention providers, delivery partners and customer service tools. We only share the information necessary for them to perform their services.
We do not sell your personal information to third parties.
We do not store or collect your payment card details on our website.
Our customer service team may also process personal information you provide to us in relation to products, returns, delivery issues or other concerns. The legal basis for this processing may include performance of a contract, compliance with legal obligations, and our legitimate interests in providing effective customer support.
How Do I Change or Delete My Information?
If you would like to update, correct or delete your personal information, please contact us at customercare@yumiofficial.com
Please include your full name and the email address used when placing your order or creating your account, so we can locate your records more efficiently.
If you no longer wish to receive marketing emails from us, you can unsubscribe at any time by clicking the unsubscribe link in any email.
If you no longer wish to be contacted by Yumi, please email customercare@yumiofficial.com
You also have the right to request access to the personal data we hold about you, and to ask for inaccurate information to be corrected or, where applicable, erased.
Further Information
Our website and some of the service providers we use may be hosted outside the UK. Where your personal data is transferred internationally, we take steps to ensure that appropriate safeguards are in place and that your data is protected in accordance with applicable data protection laws.
If you have any questions about your personal information or this Privacy Policy, please contact us at customercare@yumiofficial.com
Cookies
A cookie is a small data file that websites may store on your device when you visit them. Cookies help websites recognise returning users, remember preferences and improve the user experience.
We use cookies to improve your shopping experience, help keep track of your order as you shop, understand website traffic and performance, and support our marketing activity across channels such as paid advertising, social media, newsletters and mobile.
You can choose to disable cookies through your browser settings. However, if you disable cookies, some parts of our website may not function properly, and you may not be able to complete purchases or use certain features.
Marketing Campaigns
We may use tracking technologies, including open pixels in our email marketing campaigns, to understand whether our emails are opened or engaged with. This helps us improve our communications and make future emails more relevant.
To disable open pixel tracking, you can choose not to display images in your emails. However, this may affect how our emails appear and the relevance of future communications.
You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link included in any email.
Klarna
In order to offer you Klarna’s payment options, we may share certain personal information with Klarna, including contact and order details, so that Klarna can assess your eligibility for its payment options and tailor those options to you.
Your personal data is handled in accordance with applicable data protection law and in line with Klarna’s own privacy policy.